Airtel and Jio have removed their ₹249 internet plan and introduced a ₹299 plan and this is the main issue we are seeing. ₹29 has become ₹299. But actually there are some problems that can be solved or there are some tricks and how the system works. Because the rate is only seen from above, ₹29 ₹299 but think to yourself if Jio has increased the price of ₹29 to ₹299 plan i.e. increased the price then why did Airtel increase the price after that? Airtel could not have increased the price if it wanted to. Jio has 47 crore users and Airtel has around 39 crore users. That means Jio is ahead. Then comes Airtel. Then came other companies. So if Airtel had not hiked the prices, few subscribers would have switched to Jio. Airtel could have increased the number of Airtel. But still Airtel increased the price. Right after that. Why? You have thought about it and I will try to explain a lot to you in this video. Where did it all start? If you basically look at the whole story of fast internet or the biggest change that has come in India, it was in 2016 where Jio brought its 4G for free and gave direct 4G network. And then we were using 3G. We were not using 4G at all. They directly give you 4G high speed internet for free too. And it was so dragged out, sometimes calling it a Diwali offer, sometimes a welcome offer, sometimes a Happy New Year offer, that after 2016, 2017 also ran till March. We call it Jio Happy New Year Offer. All Jio Welcome Offer users will also be automatically signed up for the Jio Happy New Year Offer. Till then you were given free internet. And keep thinking how many people have benefited from it. First, anyone who could buy a smartphone quickly bought a 4G phone because not everyone had a 4G phone, so the smartphone companies benefited. Second, many things have become faster because of the Internet. Knowledge was exchanged from here to there. You have started watching the video. Students used it for learning. People used it to earn. We should also look at the same list on the Internet. Although I came up with a channel in 2018. But basically, because of Jio, everything related to internet has become very fast. It boomed. And those who were associated with that sector have also boomed. So Jio came for its growth. But many have benefited as a result. This whole master plan of Jio was to give free data first to increase our subscriber base. There are many of them. It wasn’t meant to be permanently free. It was obvious. It was simple. Now in this situation, other companies are starting to face problems due to the launch of 3G. They were maintaining their 2G and had to switch to 4G as well. So their expenses were getting very high.
Jio comes directly investing all the money into 4G. But with the arrival of the new financial year 2017, the plan comes that you will pay ₹149 per month and you will get 1.5GB internet data on 4G. Now people had to pay because we got used to it. Our work was also connected with it. We are also used to watching videos. So everyone started recharging. But it was not so easy to get this rate in competition with other telecom operators. Like I said, they were maintaining 2GB, maintaining 3GB, they had to set up 4G and Jio didn’t have all these problems. Their customer base continues to grow and they expand their network very quickly. The scheme started free and charged ₹149 and today in 2025 when you pay ₹299, you will get 1.5 GB data for a day. It’s been 8 years and the price has doubled. And what happened in the meantime? Just a few days ago, the plan was priced at ₹249. Now it has become ₹299. And like I said, if Airtel hadn’t raised its prices, there might have been more people porting. But Airtel itself has increased the price. We will get more customers without going to issue. Why? I think there is a possible reason behind this. And I don’t think it’s exactly like that. If I show according to the data, today about 46% people in our country are smartphone users. who own a smartphone and 24% of people own a feature phone. Basically a phone with a keypad. So according to that, 76% of people are like this, be it a smartphone or a basic phone. Now if they have a phone they have a sim card from some company. But here it will be interesting to hear that even today 49% people use internet in our country. Now you say how come it’s 49% when more people have phones? Bro, those who have feature phone or basic phone, not all use internet. People use the internet with smartphones and some feature phones have been launched that have internet. Most people don’t use internet on basic phones. Because of this they have become non-internet users. So for that reason, counting them too, 49% people do not use internet. That means roughly half of the people use the internet.
Half of our population doesn’t use it. And who has the most users today? Airtel and Jio. Jio takes the lead. Then Airtel is also nearby. A kind of duality of both. The rest are far behind. Now think for yourself who does not use phone in the country. Be it smartphone or feature phone. What could be the reason? probable cause. First, there will be some people who don’t want to keep the phone. Clear opportunity, who will be such a person? old man Bro, they are not used to internet using phones like us. They don’t want to use them. Who will be the second type of people, who may not have network there. And thirdly, there will be people who cannot afford a phone, even a basic one. But one thing is common. Most of such people are old people. New age people buy one way or another, cheap or expensive. So these companies also know bro, look, these people who don’t use any phone, any phone, be it smartphone or basic phone. We cannot sell our sims to these people now. They will not come so soon. And I said in the data that 25% of people today have feature phones. Basic phone. They are buying our SIM. They played this game. I will tell you how. They have a sim. They don’t use internet but such people are likely to buy a smartphone tomorrow. Because in this 25% people there will be some people who are not forced to buy smartphone due to lack of money. Others will be those who are happy that they have to get a basic phone. We will use a feature phone. like my father Bro I can give him any phone but he keeps a feature phone. So companies know that my dad is the type of person, whatever you do, don’t buy a smartphone. Because their target is not to buy smartphone and those who don’t have budget will buy smartphone only when they have source of income, money. So what did these companies think? You can recharge with internet or without internet. The price is almost the same. Companies run with it. They said, brother, ok, we will take out this much money. Whether they use feature phones or smartphones. That means the entire user base has moved in, which has to get as much. Be it Airtel or Jio. They are selling the same plan to everyone and making the same profit. Be it someone’s feature phone or smartphone. The rest cannot use the phone. So, they are no longer their target. So, new connections are not important for these people. If the existing connection remains their regular customer, keeps recharging, they will get more profit from it. Because we have reached an extreme point in how many people are going to buy SIMs. Where to get the new one? So they know how much we switch. If we change based on daily price, we won’t even make profit. Any company that comes in burns money in the beginning. When Jio came, everything was free. How much will it cost to set up. Initially it was given to you for free. Now money is being earned.
But even today it is true that internet data plan is very cheap in our country. It comes at a lower rate. So now here, more than a game of selling new numbers, we have to give them a plan. That’s why Airtel increased the price as soon as Jio increased the price. They needed an opportunity because even Airtel knows that no one will leave us. And the possibility of new people coming is decreasing now. I hope you understand this story. Why did one wait for the other and then immediately raise the price? But where is the biggest problem? In fact, you are not noticing it. In fact, if this price is increased, any company increases the price to be profitable. Here I was checking Airtel data. Growing at around 15-15-16% per annum. They show it. They want this increase. Now this is getting a bit off topic. But this growth is related to the stock market. Whole market brands are related to their income. They have to get that year in increments of years. There is also pressure on those who sit in the company. Now those who understand the share market must have understood what I mean, the rest, back to the topic, they basically have to take growth and this number should not decrease, it should increase by 15%. They try this way. Wi-Fi connection, Telecom SIM connection and company tried a lot brother. Airtel also has CCTV cameras. Jio must have a lot of that too. So a whole system is being developed so that growth continues. They also know that we cannot raise rates too quickly above a limit. We will increase it gradually. What do you think, 249 has become 299 today. Will it have 299? No, this 299 will increase again. But even today technically if we give a small information. Now see bro, I’m not that much of an expert in finance. But when Jio was launched in 2017 at ₹149, if we increase the rate of inflation by 6% per annum, next year 149 becomes 158, now if 6% is applied to 158, then in 2025 its rate should have been Rs. 237 today, but how much it has become, that too has become Rs. 299, now you also think Rs. 299. 299 that came, in between, companies spent a lot of money on marketing, after which companies must increase their manpower. Companies have certainly put up more towers. Cost of switching from 4G to 5G And other small expenses behind the scenes, that are added to it. And if any of you are thinking that I am justifying ₹299. No, ₹99 is gone. ₹99, then in future it will become ₹349. I’m saying it won’t happen. don’t worry Those companies do it. Do you think that it will happen because I say so? This is not the case. Make it ₹150 because I say, you wouldn’t do it, would you? But the biggest gimmick is, do you know what is being done? The authorities should pay attention to that too. However, if you remember, by the end of 2024 TRAI came up with a rule that a plan should be introduced so that people can get incoming SMS facility, a plan should be introduced for those who don’t want to use internet,